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From Aggregation to Activation: Walls.io is the Social Wall That Redefines Event Engagement

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Festival of Eventing with amazing UGC energy.

Event marketers face a constant wave of tools promising interaction. Polls, widgets, social feeds and engagement add-ons appear everywhere in today’s event tech landscape. Yet one essential question remains. It is not about who has more features, but who can demonstrate real, measurable impact. Walls.io is stepping forward with a new model for event engagement that transforms passive viewing into active participation.

Engagement that goes beyond the screen

Walls.io’s social walls have long been audience favorites, transforming user posts, reactions, and media into dynamic displays that energize any venue. But the real shift, and the reason event professionals are taking notice, lies in Walls.io’s evolution from simple aggregation to full-funnel activation.

With interaction-driven features like live polls, reactions, the digital photo booth Walls.io Lens, and the newly launched Echo pre-event marketing tool, Walls.io empowers organizers to turn attendees into active contributors. The platform supports engagement across the entire event journey—before, during, and after—ensuring that participation doesn’t just happen; it compounds.

The result: a unified experience where attendees share, react, create, and connect, while marketers gain real data that demonstrates impact.

Walls.io at the Festival of Eventing

When the team at Event Options organized the first Festival of Eventing, they needed more than another social wall. They needed a way to unite a brand-new audience and build momentum from the very beginning.

The problem:
 A first-time event with no established online presence or built-in community.

The solution:
Event Options used Walls.io and Echo to drive awareness early and keep the energy high throughout the event.

  • Echo sparked pre-event activity by encouraging speakers, sponsors, and attendees to share posts well in advance.
  • On-site, the live display became a central attraction as guests posted photos with the event hashtag and saw themselves appear instantly on the wall.
  • Interactive features like reactions and live content updates kept people engaged naturally and continuously.

Results:

The emotional impact was equally important. Attendees felt connected, recognized, and part of something shared. The tools created a genuine sense of community for an event that was only in its first year.

Walls.io Use cases

Walls.io supports a wide range of event formats.

  • Conferences and summits benefit from early buzz created through Echo and real-time participation during sessions.
  • Hybrid and virtual events gain a unified space where all participants can contribute equally.
  • Trade shows can highlight exhibitors, promote sponsors, and encourage interaction through photo experiences.
  • Corporate events can strengthen internal culture with recognition moments, team content, and measurable engagement metrics.

Across every scenario, Walls.io provides engagement with purpose and data that proves results.

Activation is the advantage

In a competitive industry filled with temporary hype, Walls.io gives event marketers something far more valuable. It provides proof. Many platforms can aggregate content. Walls.io activates it. Before, during, and after the event, the platform turns participation into a repeatable and measurable advantage.

For teams ready to redefine event engagement with clarity and confidence, Walls.io stands out as the social wall built for activation.

Contact Details:
https://walls.io/request-a-social-wall-demo
https://walls.io/
https://www.linkedin.com/company/walls-io/

Schönbrunner Straße 213/215, 3rd Floor,
1120 Vienna, Austria
Austria: +43 (1) 890 46 89,
United States: +1 (858) 252 06 25

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