Visual Hive, the London-based event intelligence company, today announces a landmark multi-year partnership that establishes its solution, Erleah, as the Official AI Event Assistant and Intelligence Partner for Event Tech Live (ETL) London for 2025, 2026, 2027, and 2028.
The agreement, which kicks off with Erleah powering the upcoming 2025 event, represents one of the most significant strategic commitments in the event technology space. It solidifies Erleah’s evolution from winning the Gold Prize at the 2024 ETL Launchpad competition to becoming the foundational intelligence engine for the industry’s most important technology showcase.
“A one-year partnership proves a concept. A four-year commitment defines the future standard,” said Bogdan Maran, Founder of Visual Hive. “This isn’t just a homecoming; it’s a declaration that the future of events is built on strategic intelligence. Over the next four years with ETL, we will demonstrate the power of a compounding data asset, how an event can grow smarter, more personalized, and more profitable with every single interaction, year after year.”
As the official partner, Erleah will unify the ETL experience across five key touchpoints: Web, Email, WhatsApp, SMS, and the official Event App.
This multi-channel intelligence will deliver:
- Truly Personalised Journeys: Providing dynamic, real-time recommendations for sessions, content, and connections.
- Qualified Exhibitor Connections: An intelligent matchmaking engine designed to create a pipeline of high-intent conversations and provable ROI.
- A Compounding Intelligence Asset: Giving the ETL team a year-over-year strategic overview of audience trends, content performance, and emerging opportunities.
Adam Parry, co-founder of Event Tech Live, commented on the long-term partnership: “
“The entire purpose of our Launchpad competition is to identify and champion the single most promising innovator who will define the future of event tech. Erleah’s journey, from winning the Gold Prize in 2024 with a visionary concept to becoming our foundational partner today, is the ultimate proof of that mission in action.
Showcasing innovation for one year is easy. But betting on the future of our event for four years requires absolute confidence. We chose Erleah because they are not just an assistant; they are a strategic intelligence engine. Their vision for building a compounding data asset is exactly where the industry is heading, and we are proud to have them as the solution that will help us deliver a smarter, more valuable experience for years to come.”
This partnership signals a definitive shift in the industry, proving that the future of events isn’t just about managing logistics, but about owning and growing your event’s intelligence.
Attendees are invited to experience the future of events with Erleah live at Event Tech Live London 2025. To learn how Erleah can become your long-term growth partner, book a demo at erleah.com.
